Tuesday, February 24, 2009
Hell has frozen over
Those of us who have been loving, enjoying, and supporting Starbucks all of these years never imagined that this day would (or could) ever come. Many of us would agree that Starbucks has the best coffee out there - despite what blind taste test results would say(they never asked US anyway).
Twenty years in the making, Starbucks has finally developed an INSTANT COFFEE. I made myself a quick cup of our Columbian VIA Ready Brew instant coffee this morning for breakfast and found myself enjoying it. I am surely a coffee snob to the n'th degree. I am VERY particular about my coffee and found myself enjoying this as i would a cup of traditionally brewed "Howie" (i've changed the "cup 'o joe" saying to "cup 'o howie" since Howard Schultz really is the guy who controls what is in our cup - when it's Starbucks). anyways.....
Think of the luxury: GOOD coffee anywhere, at any time! wow! on the ski lift, backpacking (and i don't have to lug a french press up the mountain), road trips (because there is actually only ONE starbucks on a 10 hour stretch of highway through Nebraska), in the office, on the canoe - wherever! and you can enjoy it hot or cold. all you need is water.
i NEVER thought i would be one to drink instant coffee, but i actually dig this.
just some FYI - Starbucks VIA Ready Brew is entering the test market - so you can only enjoy it if you are in Seattle or Chicago (starting March 3). if you're desperate for some instant Starbucks let me know and i'll send one to you to try.